Training and Coaching

The following offerings are available as stand-alone training and coaching options. Each also can be combined with other offerings to address your specific needs.

For C-Suite Leaders

1. Honing Your Media Survival Skills
2. Giving Winning Presentations
3. Building, Preserving and Saving Your Company’s Good Name
4. Driving Ethical Behavior Deep into Your Organization
5. Listening Effectively to Employees, Customers and other Stakeholders
6. Learning to Become a Crisis Communication Leader
7. Communicating Bad News and Good News Successfully
8. Hiring the Right Chief Communication Officer
9. Getting the Most from Your Communication Team
10. Becoming an Engaged Corporate Citizen

For Chief Communication Officers and Staff

1. Staffing and Budgeting for Maximum Effectiveness
2. Developing Communication Plans to Support Organizational Goals
3. Strategies to Grow/Nurture Your Staff
4. Using Best Practices to Build Relationships and Inspire Stakeholder Action
5. Selecting the Right P.R. Firm
6. Building a Successful Relationship with Your P.R. Firm and Getting the Most Value from Your Work Together
7. Measuring the Effectiveness of Communication Programs and Activities
8. Conducting a Communication Audit
9. Earning a Seat at the C-Suite Table
10. Building Teamwork with Other Company Departments
11. Creating and Using a Great Elevator Speech
12. Training Your Company’s Trainers
13. Differentiating Your Organization from the Competition
14. Assessing Your Brand’s Effectiveness

For Crisis Managers

1. Conducting a Vulnerabilities Audit to Assess Risks
2. Developing a Crisis Communication Plan
3. Conducting a Crisis Preparedness Drill
4. Using Communications to Recover from a Crisis

For Operations Managers

1. Incorporating Best Practices in Workplace Communication
2. Communicating to Get Leaders and Teams In-Synch
3. Educating Your Workplace About Company Results

One-On-One Coaching

1. Building and Marketing Your Personal Brand
2. Re-Building Your Own Brand When it’s been Damaged
3. Starting Conversations and Sustaining Small Talk
4. Upgrading Your Business Writing Skills
5. Serving on Volunteer Boards

For Small Businesses and Start-Ups

1. Developing and Executing a Basic Marketing Communication Plan
2. Creating Your Company’s “Elevator Speech”
3. Mastering the Basics of Working with the Media
4. Becoming a Better Presenter and Speaker
5. Gaining a Competitive Edge with Good Branding
6. Enhancing Your Business Writing Skills
7. Knowing What to do When a Crisis Hits

For Marketing Staff

1. Understanding the Basics of Marketing
2. Utilizing Time-Tested Marketing Tools
3. Building Effective Marketing Plans

Internet, Website and Social Media

1. Managing Your Company’s Good Name On-Line
2. Responding to On-Line Attacks
3. Energizing Customers On-Line
4. Understanding the Power of Internet Marketing
5. Facebook 101 for the C-Suite
6. Facebook 201 for the C-Suite